Which task drives advocacy with customer stakeholders?

Creating a success story is a powerful task that effectively drives advocacy with customer stakeholders. A well-crafted success story highlights the positive outcomes and benefits that a customer has experienced as a result of using a product or service. This narrative not only showcases the value achieved but also serves as a relatable example that resonates with other stakeholders within the organization. By sharing these success stories, you can encourage buy-in and support from various customer stakeholders, reinforcing the positive impact of the solution and fostering a culture of trust and satisfaction.

Furthermore, success stories can act as motivational tools that inspire customers to fully utilize the product or service, ultimately leading to greater customer loyalty and partnership. When stakeholders see real-life applications and results, they are more likely to advocate for the solution internally, promoting its benefits to other teams and decision-makers within their organization. This advocacy is crucial for maintaining long-term relationships and ensuring ongoing success for both the customer and the provider.

In comparison, creating a stakeholder map, a Customer Success Plan, or technical documentation provides helpful foundations and frameworks but does not inherently drive advocacy in the same impactful way that success stories do. While important in their contexts—understanding stakeholders, outlining goals, and providing details regarding usage—those tasks lack the compelling narrative element that can truly capt