Which stages of the Customer Lifecycle are owned by the Sales/Marketing team?

The stages of the Customer Lifecycle that are owned by the Sales/Marketing team primarily encompass "Awareness and Consideration; Evaluation and Purchase." This is a critical phase where the potential customers first learn about the product or service and then evaluate their options before making a purchasing decision.

During the Awareness stage, marketing efforts aim to create visibility for the product, drawing in potential customers and informing them of its existence and benefits. As customers move into the Consideration stage, they actively compare different solutions, and it is the role of the sales and marketing teams to provide persuasive information, demonstrations, and promotions that address the customers' needs and concerns.

Once customers reach the Evaluation stage, the sales team typically engages more directly, addressing any specific questions and offering tailored solutions to help ensure that the customer feels confident in their decision-making process. The Purchase stage is the culmination of these efforts, where the customer makes the final buying decision.

This ownership by the Sales/Marketing team is essential as it lays the groundwork for a successful customer journey and fosters a positive relationship from the beginning, which is crucial for future stages of the customer lifecycle, such as onboarding and adoption, which are usually handled by Customer Success teams. Thus, focusing on the initial interaction phases ensures a