Which of the following metrics can help demonstrate value to customers?

Business outcomes, KPIs, and customer testimonials are vital metrics when it comes to demonstrating value to customers. This is due to their direct alignment with the customer's goals and objectives. By focusing on business outcomes, a Customer Success Manager can showcase how a product or service contributes to achieving specific KPIs that matter to the customer, such as increased revenue, improved efficiency, or enhanced customer satisfaction.

Customer testimonials provide qualitative evidence of success, offering real-world examples of how other users have benefited from the product or service. This can create a more persuasive narrative, as potential customers often find peer validation compelling. Together, these three elements create a robust framework for illustrating the tangible benefits that the product or service brings to the customer's organization.

While the other metrics listed can provide insights, they do not directly correlate as strongly with demonstrating value in a customer-centric manner. Social media engagement, for instance, might indicate brand presence or popularity but does not necessarily reflect the actual impact on business success. Product usage frequency offers insights into usage patterns but may not illustrate how that usage translates to value in terms of outcomes. Industry growth statistics can provide context about the market, but they lack the specificity needed to show direct value to a particular customer.