Which of the following is considered a churn risk factor?

Low customer satisfaction is indeed considered a churn risk factor because it indicates that the customer is not deriving the expected value from the product or service. When customers experience dissatisfaction, they are more likely to consider alternatives, leading to potential churn. Factors such as poor customer service, unmet expectations, or unresolved issues contribute to this dissatisfaction and can significantly impact the customer’s loyalty and willingness to continue their subscription or use of a service.

In contrast, high customer engagement, positive product feedback, and increased product usage are generally associated with customer loyalty and satisfaction. These factors suggest that customers are finding value in the product, which typically reduces the likelihood of churn. Therefore, low customer satisfaction stands out as a critical indicator of potential churn risk in a customer success context.