When addressing technology adoption, which action is important to enhance the user's experience?

Sharing results across the customer team is essential for enhancing the user's experience because it promotes transparency and collaboration. By disseminating information about how technology is performing and the benefits it is delivering, all team members can be informed of its value and potential use cases. This not only helps in reinforcing the positive impact of the technology but also allows users to adjust their workflows based on real-time feedback and outcomes. When users see concrete results and understand how their contributions fit into the larger picture, it fosters a sense of ownership, encourages engagement, and ultimately leads to a greater likelihood of successful technology adoption.

Building a dedicated IT support team, while beneficial for resolving technical issues, may not directly enhance the overall user experience related to adoption unless there is a focus on proactive communication and shared insights. Similarly, while customer advisory boards can provide valuable input for future technology developments, their primary function is more strategic long-term engagement rather than immediate enhancements to user experience. Offering discounts may attract initial interest but does not address the core aspects that are crucial for ensuring users fully adopt and optimize the technology in their day-to-day operations.