What type of training might a Customer Success Manager provide to customers?

A Customer Success Manager plays a vital role in ensuring that customers reap maximum value from the products and services they have acquired. The type of training that a Customer Success Manager might provide focuses on empowering customers to use the product effectively and achieve their business objectives. Thus, offering product usage training and tailored workshops is particularly suited to this role.

Product usage training involves educating customers on how to navigate and utilize various features of the product efficiently, thus improving their overall experience and satisfaction. Tailored workshops can be customized to address specific customer needs, helping them to address unique challenges or to capitalize on opportunities related to their particular use case. This approach not only enhances user proficiency but also builds a stronger relationship between the customer and the CSM.

Conversely, while product demonstration sessions may showcase features, they do not typically provide the same depth of engagement and personalized learning that customers may need. Technical troubleshooting training, although valuable, is often more suited for support teams that handle specific issues as they arise rather than for the overarching use and strategy associated with customer success. Sales strategy workshops, on the other hand, are generally centered on internal sales processes and may not directly address the training and support needs of customers regarding product usage.

As such, the focus on product usage training and