What strategy can be effective in re-engaging an inactive customer?

Personalized outreach combined with offering free resources is a highly effective strategy for re-engaging an inactive customer. This approach allows businesses to tailor their communication to the specific needs and interests of the customer, creating a personal connection that can rekindle their engagement. By providing additional value through free resources, customers may feel more inclined to reconnect with the brand, as it demonstrates that the company is invested in their success and wellbeing. This strategy not only addresses the customer's potential pain points but also paves the way for showcasing how the company's solutions can meet their current needs.

Offering a discount on future purchases might attract some customers, but it doesn't necessarily address the underlying reasons for their inactivity or foster a relationship. While automatic reminders about contract renewals can be useful, they may come across as impersonal and transactional, lacking the engagement necessary to meaningfully reconnect with the customer. Similarly, inviting customers to annual company events can be beneficial for those already engaged but is unlikely to draw in inactive customers who haven’t shown interest in the past. Thus, the personalized approach stands out as the most effective strategy.