What situation might turn a customer into an Advocate for Cisco solutions?

A customer can become an Advocate for Cisco solutions when they experience moments of success that highlight unexpected added value. This scenario demonstrates that when a customer sees tangible benefits and recognizes the impact that the solutions have on their operations, it fosters satisfaction and loyalty.

When customers gain insights or outcomes that exceed their expectations, it often leads to enthusiastic endorsements of the solutions they received. This advocacy is particularly powerful because it stems from genuine experiences rather than marketing messages. It underscores the importance of not just meeting customer expectations but exceeding them, transforming them into vocal supporters who may share their positive experiences, thus enhancing the brand reputation and attracting new business.

In contrast, situations characterized by product failures, service delays, or frequent changes in account management can lead to dissatisfaction and a potential loss of trust, making it less likely for a customer to advocate for the brand. These negative experiences could diminish a customer's perception of value, driving them away rather than encouraging them to speak positively about Cisco solutions.