What outcome signifies that a customer sees value in the solutions provided by Cisco?

The outcome that signifies a customer sees value in the solutions provided by Cisco is increased renewal rates and advocacy. When customers renew their contracts and services, it demonstrates that they are satisfied with the solutions they are receiving and perceive a positive impact on their business. Advocacy goes a step further, indicating that customers are not only satisfied but are also willing to recommend Cisco's solutions to others, which showcases a strong level of trust and recognition of the value being delivered. This behavior reflects a deep engagement with Cisco's products and a belief in their effectiveness, reinforcing the notion that the customer is experiencing a beneficial partnership.

In contrast, a decrease in support tickets may suggest fewer issues, but it doesn’t necessarily indicate that the customer values the solution; it could also mean that they aren't fully utilizing all features. Higher discounts on future purchases could imply negotiation rather than satisfaction, as customers might seek lower prices due to a lack of perceived value. Frequent complaints about the product strongly indicate dissatisfaction, as it shows the customer is struggling to see the value in the solutions provided.