What is the customer advocacy program aimed at?

The customer advocacy program is fundamentally aimed at cultivating loyal customers who actively promote a brand, in this case, Cisco. This strategy focuses on building strong relationships with existing customers by encouraging them to share their positive experiences and endorsements with others. Such advocacy can lead to referrals, increased brand loyalty, and a stronger brand presence in the marketplace.

By fostering customer advocacy, Cisco not only enhances customer satisfaction but also turns satisfied customers into influential advocates who can significantly impact new customer acquisition through word-of-mouth. This approach capitalizes on the idea that people are more likely to trust recommendations from peers rather than traditional advertising, therefore amplifying the effectiveness of marketing efforts and reinforcing customer loyalty over time.

The other options, while relevant to business strategies, do not align with the primary goal of a customer advocacy program. For instance, decreasing product prices might attract new customers but does not build the loyalty or advocacy that the program seeks. Training sales teams could enhance sales effectiveness but is not the primary focus of customer advocacy, which centers more on customer relationships than on sales mechanisms. Reducing the need for customer service representatives pertains to operational efficiency rather than customer engagement and promotion.