What is one key metric for assessing customer success in terms of product usage?

The number of active users serves as a pivotal metric for assessing customer success regarding product usage because it directly reflects how many customers are engaging with the product in a meaningful way. High numbers of active users indicate that customers find value in the product, which suggests successful adoption and engagement. This metric can highlight trends in usage patterns, identify peak usage times, and help understand customer behavior, all of which are essential for guiding improvements and enhancing the customer experience.

By focusing on the quantity of active users, organizations can gain insights into customer engagement levels, ultimately allowing customer success managers to tailor their strategies and initiatives to foster further product use and drive customer satisfaction. High engagement often correlates with better retention and the likelihood of renewals, making this metric a critical measure of overall customer health and success with the product.