What is an important action to take as a customer moves to the Use stage of a product?

As a customer transitions to the Use stage of a product, training becomes a critical action. This stage is focused on ensuring that the customer fully understands how to utilize the product effectively to achieve their desired outcomes. Proper training helps users to utilize all features and functionalities of the product, which can lead to greater satisfaction and value realization.

Training can take various forms, such as formal courses, webinars, hands-on sessions, or easily accessible documentation. The goal is to equip users with the knowledge and skills necessary to integrate the product into their operations successfully. This investment in training not only enhances user adoption but also mitigates the risk of frustrations that may arise from misunderstandings or lack of knowledge about the product.

While ongoing funding, implementing a feedback loop, and creating marketing campaigns are important aspects of a broader customer success strategy, they do not address the immediate need to empower customers through knowledge and skill development as they begin to actively engage with and rely on the product. Thus, training stands out as the essential action during this stage.