What is a key responsibility of a CSM to ensure successful customer outcomes?

A key responsibility of a Customer Success Manager (CSM) is to identify and maintain stakeholder relationships. This role involves actively engaging with customers to understand their needs, challenges, and goals. By nurturing these relationships, the CSM can ensure that the customer's journey with the product or service is positive and productive.

Strong stakeholder relationships allow the CSM to act as a trusted advisor, helping customers derive maximum value from the product. This engagement also facilitates effective communication regarding updates, issues, and opportunities for further engagement or upselling, ultimately leading to enhanced customer satisfaction and retention.

The other options, while relevant to business operations, do not align as closely with the primary focus of a CSM, which is centered on customer engagement and experience. Competitive pricing strategies and market surveys pertain more to sales and marketing functions, while managing product inventory is a logistical responsibility that does not directly contribute to fostering long-term customer success.