What is a common goal for both customer success managers and sales teams?

Increasing customer retention strategies is a shared objective for both customer success managers and sales teams because both roles fundamentally aim to create lasting relationships with customers. Customer success managers focus on ensuring that customers achieve their desired outcomes using a product, which, in turn, fosters loyalty and minimizes churn. This aligns closely with the sales team's goals, as higher customer retention translates into a more stable revenue stream and opportunities for upselling and cross-selling additional products or services.

Moreover, retaining existing customers is often more cost-effective than acquiring new ones, making it a vital strategy for both teams. By working together on customer retention, both customer success managers and sales teams can enhance customer satisfaction, drive revenue, and encourage customers to advocate for the brand, thus creating a synergistic effect that ultimately benefits the organization as a whole.