What is a benefit of CSMs sharing best practices?

Sharing best practices is fundamental to the role of Customer Success Managers (CSMs) as it directly contributes to improving customer product utilization. By providing customers with proven strategies and methods for effectively using the product, CSMs help ensure that customers can take full advantage of its features and functionalities. This not only enhances the overall user experience but also maximizes the value customers derive from the product, which can lead to higher satisfaction and loyalty.

When customers understand and implement best practices, they can avoid common pitfalls and operational inefficiencies, leading to increased productivity and streamlined processes. This knowledge transfer empowers customers to make informed decisions about how to deploy and use the product in their specific contexts, ultimately driving better outcomes and fostering a more beneficial partnership between the customer and the company.