What best describes an accelerator in the context of customer success?

In the context of customer success, an accelerator refers to a targeted engagement designed to enhance the customer's experience with a product or service. Coaching engagements that cover specific use cases exemplify this concept well because they focus on enabling customers to gain maximum value from what they have purchased.

These coaching engagements often involve tailored training, support, and resources that help customers effectively implement and utilize features of a product in a way that directly relates to their individual needs and goals. This personalized assistance accelerates the customer's learning curve and ensures they can achieve their desired outcomes more rapidly.

While product discounts, newsletters, and team-building exercises can support customer success initiatives, they do not directly address the specific and immediate needs of customers in the same way that focused coaching does. Therefore, engaging customers through practical coaching that is aligned with their use cases is a fundamental part of fostering customer success.