What are two primary barriers of adoption within an organization?

A primary barrier to adoption within an organization is a lack of knowledge regarding the solution. When employees or stakeholders do not fully understand how a new product or service works, or how it can benefit their workflow or goals, they are less likely to embrace it. This knowledge gap can lead to skepticism, resistance, or even outright rejection of the new solution.

Ensuring that team members are well-informed about the features, benefits, and functionalities of the new solution is crucial. Effective training programs, demonstrations, and ongoing support can help close this knowledge gap, thereby fostering a more supportive environment for adoption.

While the other factors, such as new product sales motion, organizational announcements, and implementation issues can impact adoption, they are not as fundamental as the foundational understanding that employees must have to utilize a new solution effectively. Addressing knowledge deficits prepares the ground for successful implementation and acceptance of innovations within an organization.