What are two adoption barriers that must be investigated if a new solution has low active user engagement?

Investigating business misalignment is a crucial step when addressing low active user engagement with a new solution. Business misalignment refers to the situation where the solution being implemented does not align with the strategic goals, priorities, or workflow of the organization. If the solution does not meet the organization’s needs or if employees do not see its relevance to their tasks, they are less likely to engage with it actively. Recognizing and addressing this misalignment can help ensure that the solution is properly integrated into the business processes and that users understand its value, ultimately fostering greater engagement.

While the other options can also contribute to low user engagement, they focus on different aspects. For instance, communication issues might lead to users being unaware of how to use the solution effectively, but if the core objectives of the solution do not match the business's goals or if employees don't understand how it benefits them, low engagement may persist. Similarly, telemetry could provide insights into user activity, but if the underlying reasons for lack of engagement stem from misalignment with business strategy, simply having data won't resolve the issue. The purchase policy process may affect decision-making on acquiring solutions but does not directly influence how users engage with an already implemented solution.