What approach should be taken when new company leadership aims to influence a competitor's usage of their product over time?

Utilizing Cloud Service Provider (CSP) and lifecycle data to review value is an effective approach when new leadership seeks to influence a competitor's product usage over time. This method focuses on analyzing and understanding the factors that contribute to customer satisfaction, engagement, and long-term loyalty.

By leveraging lifecycle data, companies can assess how their product performs in comparison to competitors across various stages of usage. This analysis can uncover tailored value propositions that resonate with potential customers, highlighting not only the attributes of their product but also the benefits that exceed competitors' offerings. It positions the company to make data-driven recommendations and improvements, enhancing overall customer experience and ensuring that customers perceive a continuous value from their product.

Furthermore, understanding and illustrating the value supplied to customers through the CSP's services can create a compelling narrative that attracts clients who may be considering switching from a competitor. This strategic use of data creates a persuasive, relationship-based approach, rather than a purely competitive one, aligning with best practices in customer success and ensuring lasting engagement.