What actions can lead to expansion opportunities during the adoption campaign?

Keeping customers informed of new features is crucial for identifying and creating expansion opportunities during the adoption campaign. When customers are aware of the latest features and enhancements available within a service, they are better positioned to understand the full value of the solution they are using. This enlightenment can lead to increased satisfaction and engagement, as customers are more likely to utilize advanced functionalities that can address more of their needs.

In addition, when customers are informed about new features, they may recognize opportunities for further investment, whether through upgrades, additional licenses, or complementary services that enhance their experience. This builds a stronger relationship between the customer and the service provider, fostering a sense of trust and partnership that is essential for long-term growth and expansion within the account.

Other actions, such as reducing prices or cutting support services, could undermine the perceived value of the service, leading to dissatisfaction rather than expansion. Increasing advertisement efforts might raise awareness but does not directly contribute to enhancing the customer’s experience or decision to expand their usage. Hence, educating and informing customers on new features is the most effective strategy for uncovering and encouraging expansion opportunities.