The customer wants to increase their market share and protect brand reputation. Which two business outcomes are critical to the company's success?

To achieve the goal of increasing market share and protecting brand reputation, business growth becomes a vital focus. Successful businesses often prioritize growth strategies that expand their customer base, enhance product offerings, and improve market positioning. This can involve implementing innovative solutions or increasing customer engagement, all of which directly contribute to gaining a larger share of the market.

In the context of protecting brand reputation, business growth can also signal stability and reliability, instilling trust among customers and stakeholders. A growing business often demonstrates adaptability and responsiveness to customer needs, which can reinforce brand loyalty and reputation.

While risk management, credibility, and cost efficiency are important aspects of running a business, they serve as supporting functions rather than the primary outcomes that drive market share increase and brand protection. Focusing on business growth aligns directly with the desired outcomes and facilitates a strategy centered on expanding influence and safeguarding the brand’s standing in the marketplace.