In the Adoption campaign, why is it essential to provide product telemetry and usage insights?

Providing product telemetry and usage insights is essential in the Adoption campaign because it enables organizations to track customer engagement and inform strategy effectively. This data helps Customer Success Managers to gain a clear understanding of how customers are interacting with the product, identifying patterns of usage, and recognizing potential challenges.

By understanding customer engagement metrics, companies can make informed decisions tailored to enhance customer experiences and outcomes. For example, based on telemetry data, Customer Success Managers can identify which features are being used frequently and which ones may need more support or promotion. This allows for a strategic approach to improve customer retention and satisfaction, ensuring that the product meets customer needs and evolves with their preferences.

While the other options—enhancing training modules or minimizing support team inquiries—are valid considerations, they are secondary benefits derived from a comprehensive understanding of customer engagement. Ultimately, tracking engagement through telemetry forms the backbone of any successful adoption strategy, facilitating better decision-making and resource allocation.