If a customer wishes to increase their market share and protect their brand's reputation, which two business outcomes are most important?

Focusing on business growth and credibility is essential for a customer aiming to increase market share and protect their brand's reputation. Business growth signifies the ability to expand the company's reach and influence within the market, which directly contributes to securing a larger customer base and potentially higher revenue. On the other hand, credibility is crucial for maintaining customer trust and brand integrity. When customers perceive a brand as reliable and reputable, they are more likely to remain loyal and spread positive word-of-mouth, both of which are vital for gaining market share.

While customer satisfaction and market trends may seem relevant, they do not prioritize the foundational aspects of a brand’s growth strategy and image that directly impact market share. Cost reduction and efficiency focus more on internal optimization than on external growth dimensions, which are critical for impacting brand reputation and share. Innovation and technology adoption can play a role in keeping a brand competitive, but they are secondary to foundational elements like growth and credibility when it comes to protecting one's brand and expanding share.