During which stage of the customer lifecycle are stakeholders typically verified?

Verification of stakeholders typically occurs during the onboarding stage of the customer lifecycle. This phase is critical as it sets the foundation for the customer’s journey with a product or service. During onboarding, it is essential to identify and confirm the roles of all stakeholders involved in the customer's organization. Understanding who the decision-makers and influencers are helps ensure that communication is directed effectively and that the relevant parties are engaged from the start.

By verifying stakeholders during onboarding, the Customer Success Manager can tailor their approach to meet the specific needs and expectations of the organization. This activity fosters early buy-in and alignment among stakeholders, which is vital for a successful implementation and overall customer satisfaction. It also sets the stage for the success measures and outcomes that will be evaluated in later stages of the customer lifecycle, such as adoption and expansion.

In contrast, while other stages like adoption, renewal, and expansion may involve communication with stakeholders, the primary focus of verifying who the stakeholders are is distinctly emphasized during onboarding.