During the Adoption campaign, what is crucial to identify?

Identifying specific barriers preventing technology adoption is crucial during the Adoption campaign because understanding these barriers directly influences the strategies used to promote and facilitate adoption. By pinpointing obstacles such as lack of technical knowledge, resistance to change, or inadequate resources, Customer Success Managers can tailor their engagement approaches to address these issues effectively. This targeted understanding allows for the development of solutions that not only mitigate the barriers but also align with the customer's specific needs and capacities, thereby fostering a smoother transition to adopting new technologies.

Additionally, this focus on barriers can lead to more effective training programs, better resource allocation, and improved communication strategies, ultimately resulting in higher adoption rates and customer satisfaction. Recognizing what hinders adoption helps create a clear action plan that empowers customers and encourages them to embrace new solutions rather than shy away from them due to challenges.