During a discussion about renewal, which barrier must a Customer Success Manager overcome?

The correct choice centers on the technical barriers that a Customer Success Manager (CSM) must navigate during renewal discussions. In the context of renewals, technical barriers often relate to the customer's concerns about the product's functionality, compatibility with existing systems, and any potential issues related to implementation or usage. A customer may hesitate to renew if they perceive technical shortcomings or worry about integration challenges with their current infrastructure.

By addressing these technical barriers, a CSM can provide insights or solutions that clarify product capabilities and reassure the customer that any technical challenges can be managed or overcome. This builds trust and confidence, which are crucial for successful renewals.

Overcoming technical barriers often involves showcasing the value of the product through demonstrations, highlighting successful case studies, or providing access to technical support that can alleviate the customer’s concerns. Ensuring that customers understand how the technology works and how it can effectively meet their needs directly influences their decision to renew.